American meal subscription service MealPal has expanded to Asia and launched its app in Singapore. Singaporeans can now pay just short of ninety six dollars for twelve restaurants meals per month. Food and beverage is no longer confined to the dining experience and it is not just about takeaway. Convenience has become the quintessential differentiating factor along with affordability. Quality is of course one of the prerequisites. This is not the first of its kind meal subscription service. GrabFood, nonnomby and Plum already offer food delivery services as well as meal subscription.
MealPal presently operates in the United States, the United Kingdom, Canada, France and Australia. It serves sixteen cities around the world. Its first pit stop in Asia is Singapore wherein it would be serving four major business areas. Founded by Mary Biggins and Katie Ghelli in 2016, MealPal has recorded amazing growth. It has already facilitated more than eight million reservations at three thousand restaurants and counting. Singapore is the seventeenth city of MealPal and there would be more than two hundred and fifty eateries in the network initially. This includes the likes of Teppei Syokudo, Grain Traders, Tuk Tuk Cha and Folks Collective. The app would also include hawkers from Maxwell Food Centre, Lau Pa Sat and Amoy Street Food Centre.
While every meal is priced at around eight bucks as per the subscription model, there is an option to add two hawker meals for an extra cost of two bucks. This is bearing in mind the popularity of such meals in Singapore. MealPal has also rolled out some features specifically for Singapore. There is a culture of eating with colleagues, friends and others, be it at lunch or dinner. The subscription service has an added feature called WorkPals that allow people to coordinate their meals, lunch or dinner times and even schedule the pickup of the foods accordingly so they can share or perhaps just be together while lunching or dining.
MealPal is introducing dinners straightaway as working hours are often stretched beyond the conventional office timings here in Singapore. The delivery option has not been considered since it would raise the subscription price. The present model works for restaurants and hawkers as well as for consumers. There is a halal option as well so Singaporeans can conveniently find appropriate restaurants to choose from for their meals during busy work hours. According to an estimate shared by Paul Clifford, the general manager of international markets of MealPal, customers would save around two fifth of the cost while using the meal subscription service compared with normal prices if they had dined at the same restaurants.
Singaporeans would be able to check the menu on offer at all the restaurants, choose the nearest place and the dish they would like to eat and accordingly schedule a pickup time. Reservations or scheduling of pickup times would be facilitated from 5 p.m. to 10 a.m. The network of restaurants, also partners of MealPal, is concentrated in the central business district, Buona Vista, Orchard and Novena.
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